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I Want my Book Back Collection


Gen z loves reading. And they also love re-reading.  Getting back to stories and rediscover them is an important part of their book experience. But when they lend their books to their friends a lot of times they don’t get them back so they can’t have the re-reading experience. 

That’s why to help Gen Z readers get their books back Penguin created the ‘I Want my Book Back Collection’. A new line of merchandising designed to be noticed by your so called friends to remind them they owe you that book.

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