I Want my Book Back Collection
Gen z loves reading. And they also love re-reading. Getting back to stories and rediscover them is an important part of their book experience. But when they lend their books to their friends a lot of times they don’t get them back so they can’t have the re-reading experience.
That’s why to help Gen Z readers get their books back Penguin created the ‘I Want my Book Back Collection’. A new line of merchandising designed to be noticed by your so called friends to remind them they owe you that book.